For BIRRA MORETTI we shaped a cinematic approach around the idea of savouring
- translating the brand’s philosophy into a sensory visual language,
distinct from traditional beer advertising.


The project treats beer not as a product, but as a lived moment.
The films follow small rituals: the pour, the pause, the first sip -
allowing each to unfold at its own pace.


Light moves slowly across glass. Foam settles.
Condensation gathers. Nothing rushes.
The camera observes, inviting the viewer to do the same.


The result is a modular set of assets that express Birra Moretti through mood and texture -
a visual language built on Tuscan warmth, time and the quiet pleasure of noticing simple things ♥


Client: Birra Moretti
Agency: Lucky Generals UK
Production: Untold Studios
Studio: Bites