The guiding idea: beauty revealed in layers and translucent curtains as a metaphor for skin cleansing. The brief asked for sensoriality and transformation. We answered with light, fabric, and the quiet architecture of an intimate routine.
Shot in a space drawn from Japanese wabi-sabi sensibility: minimal, warm, lived-in. Light addded the emotional layer. Soft and reserved at the beginning, building gradually as the heroin moves through her ritual. Until the frame fills with the same warmth that was always glowing from within.
Beyond the main film, we were responsible for a full social content ecosystem: 20 short films built on a mix & match shots library. Every scene was shot from the start as a modular system: individual moments, textures, application - designed to work alone or in combination, allowing the campaign to breathe differently across formats and platforms without ever losing its visual soul.
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Client: Dove Japan
Creative Production House: Plugged Mgmt Group
Studio: Bites
CREDITS:
Client: Dove Japan
Creative Production House: Plugged Mgmt Group
| @pluggedmgmt
Directed by: 2:am | @__2__a.m__
DoP live action: Mikolaj Krawczunas | @mikolajkrawczunas
Dop product unit: Mikołaj Syguda
Creative Director: Sam A Samra | @samsam961
Bites Studio:
Producer: Katarzyna Leśniak
Production manager: Dominik Orpel
Production coordinators: Paweł Wojda, Rusłan Yanko
1st. AD: Nicolas Kusiak
2nd AD: Marek Cydorowicicz
Set designer: Dominika Piaseczna
Wardrobe stylist: Grażyna Grzymała
Make up & hair: Agnieszka Wilk
Steadicam: Jakub Dobiasz
Camera operator: Jakub Goś
Gaffers: Łukasz Głaszczka, Maciej Garwoliński
1stAC: Michał Studniarek
Bolt operator: Michał Raczyński
Phantom technician: Jacek Urbański
Video: Dominik Kostka
DIT: Michał Szymczak
Grip: Roman Adasko
Texture specialist: Dorota Kossakowska
SFX leader: Paweł Kwarciak
SFX technician: Bartek Garski
Stage hand: Patryk Szymańczyk
Editor: Igor Gołczyński
Postproduction manager: Kasjan Borkowski
BTS: Roman Adasko
Demo animation: Juice